Inspired by the classic Charles Atlas comic book ad — The Insult That Made a Man Out of Mac — we created this launch video for the W3DevCampus — an online, professional training school for HTML5 and app developers taught by the W3C and sponsored by Intel.
For the launch at Mobile World Congress 2014, we needed to attract developer attention and awareness on the show floor, match existing “exercise” themed creative, consisely explain the benefits of training and drive registration.
We hit the target with comic inspired visuals, a clear, but quirky story and brought it all home with an 80s-themed training montage.